What Is Data Privacy in the Era of Social Networks

Photo by Joshua Sortino on Unsplash

The Internet of Things (IoT) is alive and well, trading information with anyone who connects. The price is your identity … or at least your device’s.

When you connect to a website, a list of companies are making a note of it.
Important things they note are your IP Address and Device Name.

In addition, any site you visit can store information on your device. Most sites set cookies to streamline the user experience. Privacy is breached when data brokers also hitch a ride. Incognito browsing helps by blocking out third-parties, it just hasn’t been viable since 2018.

https://digiday.com/marketing/wtf-what-are-facebooks-first-party-cookies-pixel/

For this reason, it’s important to understand how these data brokers work.

Site Analysis Example

To keep things simple, I will be reviewing the official website for Tame Impala.

Tame Impala Homepage

On the surface, it offers a minimalist experience with a handful of site links. This is misleading, given that each one takes us to an external site or service.

Even browsing the site Incognito, data brokers persist through first-party cookies. Using a service like cookieserve, we can review cookies on the domain .tameimpala.com

first-party facebook cookie via cookieserve

Conclusion

Most sites today operate by openly sharing information with data brokers. It’s in their benefit to maximize their #ad conversion and site traffic. We can make it more difficult using a VPN to mask our IP. But unless you clear your cookies and logins, it won’t matter very much.

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Analytics Manager, specializing in random hobby projects and web sleuthing.

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Devon Rogers

Devon Rogers

Analytics Manager, specializing in random hobby projects and web sleuthing.

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